PERFORMANCE MARKETING

Scope of Service

Our Performance Marketing service covers a wide range of performance-driven strategies, including:

1. Campaign Strategy Development

   • Defining clear, measurable goals for your campaigns (leads, conversions, sales, etc.).

   • Analyzing the target audience and creating personalized strategies to drive high engagement.

   • Identifying the right mix of platforms (Google, Meta, LinkedIn, etc.) based on your audience and business objectives.

2. Platform-Specific Campaigns

   • Google Ads: Running search, display, and video ads to drive targeted traffic and conversions.

   • Meta Ads (Facebook & Instagram): Running ads to target specific demographics, retarget website visitors, and drive sales or lead generation.

   • LinkedIn Ads: Targeting professionals and businesses for B2B sales and lead generation.

   • Native Ads: Using content-driven advertising on platforms like Taboola and Outbrain to drive traffic and engagement.

3. Bid & Budget Optimization

   • Adjusting bids to maximize performance while staying within budget constraints.

   • Ensuring the budget is allocated to the most effective channels, campaigns, and ad groups for the highest ROI.

   • Continuously optimizing spend across campaigns based on performance data.

4. A/B Testing & Optimization

   • Running A/B tests on ads, landing pages, and creatives to see what resonates best with the audience.

   • Optimizing ad copy, design, and offers based on real-time feedback and performance data.

   • Refining target audiences and bidding strategies to improve campaign performance over time.

5. Tracking & Analytics

   • Setting up robust tracking through tools like Google Analytics, Facebook Pixel, and UTM parameters.

   • Monitoring campaign performance against KPIs (clicks, leads, sales, conversion rates, etc.).

   • Using data and insights to continuously optimize and refine the campaigns for better results.

6. Lead Generation & Conversion Optimization

   • Creating high-converting landing pages optimized for your goals (sales, sign-ups, etc.).

   • Implementing lead capture forms, chatbots, and other tools to drive and convert leads.

   • Creating compelling offers and CTAs (calls to action) to encourage conversions.

7. Retargeting & Remarketing

   • Setting up retargeting campaigns to bring back users who have previously interacted with your website or ads.

   • Running remarketing ads on platforms like Facebook, Google, and YouTube to boost conversions.

8. Campaign Monitoring & Reporting

   • Continuous monitoring of ad performance and real-time optimizations to ensure campaigns meet business objectives.

   • Detailed performance reports, including metrics like cost-per-click (CPC), return on ad spend (ROAS), cost-per-lead (CPL), and conversion rate.

   • Regular performance reviews to align strategies with your evolving goals.

 

 

Process

1. Initial Consultation & Goal Setting: Understanding your business objectives and determining the key performance indicators (KPIs) for the campaign.

2. Campaign Setup & Launch: Developing the campaign strategy, selecting platforms, creating ad creatives, and setting up tracking.

3. Ongoing Optimization: Continuously monitoring and optimizing campaigns for better performance.

4. Data Analysis & Reporting: Providing transparent performance reports, insights, and strategic recommendations.

5. Campaign Scaling: Scaling successful campaigns while ensuring optimal performance and profitability.

 

 

Pricing

Performance marketing pricing is typically based on a combination of service fees and ad spend management. We offer two pricing models:

• Flat Monthly Fee Model: ₹20,000/month

  • For businesses with consistent campaigns or moderate ad budgets.

  • Includes strategy development, campaign management, A/B testing, and reporting.

  • Ad spend is separate and recommended based on your goals.

• Commission-Based Model:

  • 10% of Ad Spend (with a minimum of ₹20,000/month for campaigns under ₹2,00,000/month in ad spend).

  • Suitable for businesses with fluctuating budgets or seasonal campaigns.

  • The agency’s fees are based on the performance (success) of the campaigns.

Note: Ad spend is in addition to the service fee and depends on your business objectives and campaign goals.

 

 

Delivery Time

• Campaign setup and launch: 5–7 days.

• Ongoing optimization and performance monitoring: Continuous throughout the campaign.

• Monthly reporting and insights: Delivered at the end of each month.

 

 

Why Choose Us?

• Data-Driven: We base our strategies on detailed data analysis and focus on what drives actual results.

• Results-Focused: Our service is designed to deliver measurable results (sales, leads, conversions).

• Optimized for ROI: We ensure every ad dollar spent is optimized for the highest return on investment.

• Transparent Reporting: You get clear, actionable insights and performance reports with every campaign.

• Scalability: We help you scale your campaigns efficiently as your business grows.